COOKIE POLICY
Last updated July 07, 2024
This Cookie Policy explains
how Whitewater Voyages Kern, Inc.
(" Company,"
" we," " us," and " our") uses cookies and similar
technologies to recognize you when you visit our website at
http://www.whitewatervoyages.com
(" Website"). It explains what these technologies are and why we use them, as well as your
rights to control our use of them.
In some cases we may use
cookies to collect personal information, or that becomes personal information if we combine it with other
information.
What are
cookies?
Cookies are small data
files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by
website owners in order to make their websites work, or to work more efficiently, as well as to provide
reporting information.
Cookies set by the website
owner (in this case, Whitewater Voyages Kern, Inc.
) are called "first-party
cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party
cookies enable third-party features or functionality to be provided on or through the website (e.g.,
advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize
your computer both when it visits the website in question and also when it visits certain other
websites.
Why do we use
cookies?
We use first-
and third-
party cookies for
several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we
refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and
target the interests of our users to enhance the experience on our Online Properties.
Third parties serve cookies through our Website for advertising, analytics,
and other purposes.
This is described in more detail
below.
How can I control
cookies?
You have the right to
decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in
the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you
accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with
services.
The Cookie Consent Manager
can be found in the notification banner and on our website. If you choose to reject cookies, you may still use
our website though your access to some functionality and areas of our website may be restricted. You may also
set or amend your web browser controls to accept or refuse cookies.
The specific types of
first- and third-party cookies served through our Website and the purposes they perform are described in the
table below (please note that the specific
cookies served may vary
depending on the specific Online Properties you visit):
Analytics and customization cookies:
These cookies collect
information that is used either in aggregate form to help us understand how our Website is being used or how
effective our marketing campaigns are, or to help us customize our Website for you.
Name: |
_ga
|
Purpose: |
Records a particular ID used to come up with data
about website usage by the user
|
Provider: |
.www.whitewatervoyages.com
|
Service: |
Google Analytics View Service Privacy Policy
|
Type: |
http_cookie
|
Expires in: |
1 year 1 month 4 days
|
Name: |
__utmt
|
Purpose: |
Used to monitor number of Google Analytics server
requests
|
Provider: |
.whitewatervoyages.com
|
Service: |
Google Analytics View Service Privacy Policy
|
Type: |
http_cookie
|
Expires in: |
9 minutes
|
Name: |
__utmb
|
Purpose: |
Used to distinguish new sessions and visits. This
cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie.
The cookie is updated every time data is sent to the Google Analtyics server.
|
Provider: |
.whitewatervoyages.com
|
Service: |
Google Analytics View Service Privacy Policy
|
Type: |
http_cookie
|
Expires in: |
29 minutes
|
Name: |
__utmz
|
Purpose: |
Contains information about the traffic source or
campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded
and updated when data is sent to the Google Anaytics server
|
Provider: |
.whitewatervoyages.com
|
Service: |
Google Analytics View Service Privacy Policy
|
Type: |
http_cookie
|
Expires in: |
5 months 30 days
|
Name: |
__utma
|
Purpose: |
ID used to identify users and sessions
|
Provider: |
.whitewatervoyages.com
|
Service: |
Google Analytics View Service Privacy Policy
|
Type: |
http_cookie
|
Expires in: |
1 year 1 month 4 days
|
Name: |
#__utm.gif
|
Purpose: |
Logs the details about the visitor’s computer and
browser using Google Analytics Tracking Code. The cookie is a pixel tracker type and is only
active during the browsing session.
|
Provider: |
ssl.google-analytics.com
|
Service: |
Google Analytics View Service Privacy Policy
|
Type: |
pixel_tracker
|
Expires in: |
session
|
Name: |
_gid
|
Purpose: |
Keeps an entry of unique ID which is then used to
come up with statistical data on website usage by visitors. It is a HTTP cookie type and expires
after a browsing session.
|
Provider: |
.whitewatervoyages.com
|
Service: |
Google Analytics View Service Privacy Policy
|
Type: |
http_cookie
|
Expires in: |
23 hours 59 minutes
|
Name: |
_dc_gtm_UA-#
|
Purpose: |
Used to control how a Google Analytics script tag
loads.
|
Provider: |
.whitewatervoyages.com
|
Service: |
Google Tag Manager View Service Privacy Policy
|
Type: |
http_cookie
|
Expires in: |
less than 1 minute
|
Name: |
_ga
|
Purpose: |
Records a particular ID used to come up with data
about website usage by the user
|
Provider: |
.whitewatervoyages.com
|
Service: |
Google Analytics View Service Privacy Policy
|
Type: |
http_cookie
|
Expires in: |
1 year 1 month 4 days
|
Name: |
__utmc
|
Purpose: |
Used only with old Urchin versions of Google
Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end
of a session.
|
Provider: |
.whitewatervoyages.com
|
Service: |
Google Analytics View Service Privacy Policy
|
Type: |
http_cookie
|
Expires in: |
session
|
Name: |
_ga_#
|
Purpose: |
Used to distinguish individual users by means of
designation of a randomly generated number as client identifier, which allows calculation of
visits and sessions
|
Provider: |
.www.whitewatervoyages.com
|
Service: |
Google Analytics View Service Privacy Policy
|
Type: |
http_cookie
|
Expires in: |
1 year 1 month 4 days
|
Advertising cookies:
These cookies are used to
make advertising messages more relevant to you. They perform functions like preventing the same ad from
continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases
selecting advertisements that are based on your interests.
Name: |
lastExternalReferrerTime
|
Purpose: |
Detects how the user reached the website by
registering their last URL-address.
|
Provider: |
www.whitewatervoyages.com
|
Service: |
Meta Platforms, Inc View Service Privacy Policy
|
Type: |
html_local_storage
|
Expires in: |
persistent
|
Name: |
_fbp
|
Purpose: |
Facebook tracking pixel used to identify visitors
for personalized advertising.
|
Provider: |
.whitewatervoyages.com
|
Service: |
Facebook View Service Privacy Policy
|
Type: |
http_cookie
|
Expires in: |
2 months 29 days
|
Name: |
lastExternalReferrer
|
Purpose: |
Detects how the user reached the website by
registering their last URL-address.
|
Provider: |
www.whitewatervoyages.com
|
Service: |
Meta Platforms, Inc View Service Privacy Policy
|
Type: |
html_local_storage
|
Expires in: |
persistent
|
Unclassified cookies:
These are cookies that
have not yet been categorized. We are in the process of classifying these cookies with the help of their
providers.
Name: |
humans_21909
|
Provider: |
www.whitewatervoyages.com
|
Type: |
http_cookie
|
Expires in: |
session
|
Name: |
resmark-5a0a30f039a8980f9c772edc-id
|
Provider: |
www.whitewatervoyages.com
|
Type: |
http_cookie
|
Expires in: |
11 months 30 days
|
How can I control
cookies on my browser?
As the means by which you can refuse cookies
through your web browser controls vary from browser to browser, you should visit your browser's help menu for more
information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a
way to opt out of targeted advertising. If you would like to find out more information, please visit:
What about other
tracking technologies, like web beacons?
Cookies are not the only
way
to
recognize or track visitors to a website. We may use other, similar technologies from time to time, like web
beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a
unique identifier that enables us to recognize when someone has visited our Website
or opened an email including them
. This allows us, for example, to monitor
the traffic patterns of users from one page within a website to another,
to deliver or communicate with cookies, to understand whether you have come to the website from an
online advertisement displayed on a third-party website, to improve site performance, and to measure the
success of email marketing campaigns. In many instances, these technologies are reliant on cookies to
function properly, and so declining cookies will impair their functioning.
Do you use Flash cookies or Local Shared
Objects?
Websites may also use so-called "Flash Cookies" (also known as Local Shared
Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud
prevention, and for other site operations.
If you do not want Flash Cookies stored on your computer, you can adjust the
settings of your Flash player to block Flash Cookies storage using the tools contained in
the
Website Storage Settings Panel
. You can also control Flash Cookies by going to
the
Global Storage Settings Panel
and
following the instructions
(which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to
"information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without
your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered
by the operator of the page you are on at the time).
Please note that setting
the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of
some Flash applications, including, potentially, Flash applications used in connection with our services or
online content.
Do you serve
targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve
advertising through our Website. These companies may use information about your visits to this and other
websites in order to provide relevant advertisements about goods and services that you may be interested in.
They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish
this by using cookies or web beacons to collect information about your visits to this and other sites in order
to provide relevant advertisements about goods and services of potential interest to you. The information
collected through this process does not enable us or them to identify your name, contact details, or other
details that directly identify you unless you choose to provide these.
How often will you
update this Cookie Policy?
We may update
this Cookie Policy from
time to time in order to reflect, for example, changes to the cookies we use or for other operational,
legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about
our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last
updated.
Where can I get
further information?
If you have any questions about our use of cookies or other technologies,
please
contact us at
:
Whitewater Voyages Kern, Inc.
PO Box 375
Kernville,
CA
93238-0375
United States
Phone: 800-400-7238